E009 - Transparency: Why it Matters for Purpose Driven Businesses with Caroline McKenna

In a world rocked regularly by scandals transparency is increasingly important if you want to build trust and loyalty with your customers, followers and stakeholders. In this episode I interview Caroline McKenna from Social HQ on the topic of Transparency: Why it matters for purpose driven businesses and enterprises who want to attract loyal customers or followers.

During our discussion Caroline shares:

- Why transparency is becoming increasingly important for all purpose driven enterprises

- What transparency means from a business and cause

- Six pieces of information to consider sharing with your customers and followers

- What we can learn from charities and other businesses who are doing this well

About Caroline:

Caroline is an award winning charity and social enterprise educator who is on a mission to ‘create charitable organisations that people trust to do the right thing’ with a particular focus of encouraging transparency to attract loyal supporters. Caroline is the CEO of Dundee International Women’s Centre and Founder of Social Good HQ a membership organisation offering courses, live training and support for leaders and trustees of charities and social enterprises.

Caroline's Links:

Website - https://socialgoodhq.com/

Twitter - https://twitter.com/socialgoodhq

Facebook - https://www.facebook.com/socialgoodhq/

Give-to-Profit Resources:

Give-to-Profit

Website - http://www.givetoprofit.com

Give-to-Profit book:

Amazon UK - http://bit.ly/givetoprofituk

Amazon US - http://bit.ly/givetoprofitus

The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1

Facebook - https://www.facebook.com/givetoprofit/