E017 - How Social Values Influence Your Marketing with Tad Hargrave

Your cultural and social values influence how others perceive you and your business.

During our conversation we discuss:

- How our behaviours are shaped by cultural and historical influences

- Ideas for creating your own blend of capitalism and social impact

- How your values and what you do shape others' perceptions of you (your brand)

- Ways to show you care as a business owner

About Tad:

Tad is a hippy who developed a knack for marketing (and then learned how to be a hippy again). Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies. For almost a decade, he has been touring his marketing workshops around Canada, [and more recently Europe] bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Tad currently lives in Edmonton, Canada has Scottish ancestors and also co-founded a local community initiative called The Local Good that helps people in and around Edmonton live a green, local and sustainable lifestyle.

Tad's Links:

Website - http://marketingforhippies.com/

Twitter - https://twitter.com/TadHargrave

Facebook - https://www.facebook.com/hippymarketer

Linkedin - https://www.instagram.com/tadhargrave/

Give-to-Profit Resources

Give-to-Profit

Website - http://www.givetoprofit.com

Give-to-Profit book:

Amazon UK - http://bit.ly/givetoprofituk

Amazon US - http://bit.ly/givetoprofitus

The Book Depository - https://www.bookdepository.com/Give-Profit-Alisoun-Mackenzie/9780993075223?ref=grid-view&qid=1496676035747&sr=1-1